Content Marketing Services For Small Business
Engage, entertain and inform your audience with content marketing
The primary goal of content marketing is to provide value to your target audience by addressing their pain points, answering their questions, or entertaining them. By doing so, you're aiming to build trust and credibility with your audience and establish your brand as a thought leader in your industry. The types of content marketing services we provide include blog posts, landing pages, videos, social media posts, podcasts, ebooks and more.
Using your blog to drive brand awareness and generate sales
Do you have a blog? Most businesses today have one but are unsure how to use it to its full potential. The best blogs are resource hubs for target audiences that are looking for content that informs, engages and entertains. We review your current blog strategy and provide recommendations on your content mix, publishing cadence, design, SEO best-practice, newsletter strategy and more. Turn your blog into a resource hub that grows your business.
Attract, engage & retain audiences with content marketing.
Why content marketing for small business works.
Content marketing is an 'owned' marketing strategy, meaning its designed for publishing to your website, social media channels and other owned business channels. It's a long-term strategy that requires planning, execution, and measurement. Here's a few reasons why content marketing works well for small business:
-
Long-lasting impact: create content that continues to drive value long after its posted. The right type of evergreen content can keep you ranking high in Google and drive constant organic traffic - for free.
-
Generate leads: high-value content like webinars, videos and long-form articles have the power to drive audiences down the marketing funnel to become a lead. With the right call-to-action, content marketing can generate real business.
-
Build trust and loyalty: solving your customers problems and serving them content thats relevant to their needs is a fast track to awareness and trust. Content marketing can help you become the trusted advisor that your target audiences need.
-
Builds brand awareness: By creating valuable content that educates, informs, or entertains your target audience, your brand is seen as a trusted source of information . This can help to increase brand recognition, build credibility and differentiate.
Content marketing can be a highly effective marketing strategy for small businesses that want to build brand awareness, attract more website traffic, improve search engine rankings, build customer trust and loyalty, generate leads and sales, and achieve long-term growth and success.
How Corner Marketing creates relevant, on-brand content marketing services
Why does your business exist? How do you communicate this in the most effective way to your audiences? What is your go-to-market narrative? Every business needs a clear, concise messaging strategy to inform how it speaks to target audiences. We interview business owners to create a simple messaging breakdown that can be easily shared and understood. If you want to define what separates you from the pack and identify the best messages for your audiences, let’s talk.